PRIVACY POLICY

Last Updated: September 4, 2026

ZestRetail (“ZestRetail,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting or using ZestRetail.com (the “Website”).

This Privacy Policy explains what information we may collect, how we collect and use it, when it may be shared, how long it may be retained, and the rights and choices that may be available to you.

This Privacy Policy applies to visitors, customers, subscribers, and other users of ZestRetail.com.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

ZestRetail is an online website providing crochet-related content, articles, tutorials, guides, inspiration, and digital products such as downloadable crochet patterns and other digital resources.

Website: ZestRetail.com

For applicable data-protection laws, the operator identified above may act as the controller or responsible party for personal information collected directly through ZestRetail.

2. Information We Collect

The information we collect depends on how you interact with ZestRetail.

We may collect information that you voluntarily provide as well as certain information collected automatically when you use the Website.

Information You Provide

You may provide information such as:

• Name
• Email address
• Billing information
• Account information
• Order information
• Contact-form submissions
• Customer-support communications
• Newsletter subscription information
• Reviews or comments
• Information submitted when downloading or purchasing products
• Other information you voluntarily provide

Transaction Information

When you purchase a digital product, we may receive information relating to your transaction, including:

• Products purchased
• Order number
• Transaction status
• Purchase date
• Amount paid
• Currency
• Billing details
• Payment-provider information

Payment-card information may be processed directly by third-party payment providers.

We do not necessarily receive or store your complete credit or debit card details when payments are handled by an external payment processor.

Information Collected Automatically

When you access ZestRetail, certain information may be collected automatically through cookies, analytics technologies, server logs, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location derived from IP address
• Referring website
• Pages visited
• Time spent on pages
• Links clicked
• Date and time of visits
• Website interactions
• Device identifiers
• Cookie identifiers
• Advertising identifiers, where applicable

This information may be used for security, analytics, website functionality, troubleshooting, advertising, and improving our Website.

3. How We Collect Information

We may collect personal information:

• Directly from you;
• Automatically through your device or browser;
• Through cookies and similar technologies;
• Through transactions and purchases;
• Through contact or subscription forms;
• From payment processors;
• From analytics providers;
• From advertising partners;
• From affiliate platforms;
• From ecommerce or website service providers; and
• From other third-party services used to operate ZestRetail.

4. How We Use Your Information

We may use personal information to:

• Operate and maintain ZestRetail;
• Process purchases;
• Deliver digital products;
• Provide download access;
• Manage customer accounts;
• Send order confirmations;
• Provide customer support;
• Respond to inquiries;
• Manage refunds or disputes;
• Prevent fraudulent transactions;
• Protect Website security;
• Diagnose technical problems;
• Improve Website performance;
• Understand how visitors use the Website;
• Analyze traffic and engagement;
• Personalize Website experiences where appropriate;
• Send newsletters when you have subscribed;
• Send marketing communications where legally permitted;
• Measure advertising performance;
• Display advertising where applicable;
• Manage affiliate relationships;
• Maintain financial and transaction records;
• Enforce our Terms and Conditions;
• Protect our legal rights; and
• Comply with applicable legal obligations.

We will not use personal information for materially incompatible purposes without an appropriate legal basis or notice where required.

5. Legal Bases for Processing

Where laws such as the GDPR require a legal basis for processing personal data, we may rely on one or more of the following bases:

Contract

Processing may be necessary to fulfill a contract with you.

For example, when you purchase a crochet pattern, certain information must be processed to complete your order and provide the download.

Consent

We may rely on your consent for certain activities, such as particular marketing communications, non-essential cookies, or other processing where consent is required.

Where processing is based on consent, you may generally withdraw that consent at any time.

Legitimate Interests

We may process information when necessary for legitimate business interests, such as:

• Maintaining Website security;
• Preventing fraud;
• Improving our Website;
• Understanding Website performance;
• Providing customer support; and
• Protecting our business and legal rights.

Where required, we consider these interests against your privacy rights.

Legal Obligations

We may process and retain information where necessary to comply with legal, accounting, tax, regulatory, or other obligations.

6. Digital Product Purchases

When you purchase a digital product from ZestRetail, information necessary to process and fulfill your purchase may be collected.

This can include your name, email address, billing information, purchase history, order information, IP address, and transaction information.

This information may be shared with service providers involved in processing your transaction or delivering your digital product.

These providers may include:

• Payment processors;
• Ecommerce platforms;
• Hosting providers;
• Email-delivery providers;
• Fraud-prevention services; and
• Digital-download delivery services.

Each third-party provider may process information according to its own privacy policy and applicable agreements with us.

7. Payment Processing

Payments made through ZestRetail may be handled by third-party payment processors.

Payment providers may collect payment information directly from you.

Their collection and processing of your information are governed by their respective privacy policies and terms.

We encourage you to review the privacy policies of the payment services available during checkout.

8. Cookies and Similar Technologies

ZestRetail may use cookies, pixels, tags, local storage, and similar technologies.

Cookies are small files or pieces of information stored on or associated with your device when you visit a website.

Cookies may be used for purposes including:

• Essential Website functionality;
• Remembering preferences;
• Maintaining sessions;
• Shopping-cart functionality;
• Security;
• Fraud prevention;
• Analytics;
• Performance measurement;
• Advertising;
• Affiliate tracking; and
• Personalization.

Cookies may be placed directly by ZestRetail or by third-party service providers.

Where legally required, non-essential cookies will be used based on your consent choices.

You may be able to manage your preferences through our cookie-consent system and your browser settings.

Please see our Cookie Policy for additional information.

9. Analytics

We may use analytics services to understand how visitors interact with ZestRetail.

Analytics providers may collect information such as:

• IP address;
• Device information;
• Browser information;
• Pages visited;
• Session duration;
• Referral sources;
• Approximate location; and
• Website interactions.

This information helps us understand Website performance and improve our content, products, and user experience.

Where required by applicable law, analytics cookies or similar technologies will be activated according to your consent choices.

10. Advertising

ZestRetail may display advertisements provided by third-party advertising networks.

Advertising providers may use cookies and similar technologies to:

• Deliver advertisements;
• Measure advertisement performance;
• Limit repeated advertisements;
• Detect fraud;
• Understand interactions with advertisements; and
• Personalize advertising where permitted.

Personalized advertising may involve information about your activity on ZestRetail and other websites or services.

Where applicable law requires consent for personalized advertising or associated tracking technologies, we will seek appropriate consent.

Users may also have additional rights to opt out of certain advertising-related processing depending on their jurisdiction.

11. Affiliate Marketing

Some links on ZestRetail may be affiliate links.

If you click an affiliate link, the relevant affiliate network, merchant, or partner may use cookies or similar tracking technologies to determine whether a qualifying purchase or other action occurs.

This may allow ZestRetail to receive a commission.

Third-party affiliate providers operate according to their own privacy policies.

For additional information, please review our Affiliate Disclosure.

12. Email Communications and Newsletters

If you subscribe to our newsletter or other marketing communications, we may collect information such as your name, email address, subscription preferences, and information relating to interactions with emails.

We may use an external email-marketing provider to deliver these communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the relevant email.

Unsubscribing from marketing communications will not necessarily prevent us from sending transactional or service-related communications, such as purchase confirmations or important messages relating to an order.

13. Contact Forms

When you contact us through a form or email, we may collect your:

• Name;
• Email address;
• Message; and
• Any other information you voluntarily provide.

We use this information primarily to respond to your inquiry, provide support, maintain appropriate records, and protect against spam or abuse.

14. Comments and Reviews

If ZestRetail allows comments or product reviews, information submitted through those features may be stored and displayed publicly where indicated.

You should avoid posting sensitive personal information in publicly visible comments or reviews.

We may also collect technical information for spam prevention, moderation, fraud prevention, and Website security.

15. Customer Accounts

If customer accounts are available, we may collect and process information required to create, maintain, and secure your account.

This can include your:

• Name;
• Email address;
• Account credentials;
• Order history;
• Download history; and
• Account preferences.

You are responsible for keeping your account credentials confidential.

16. How We Share Information

We do not disclose personal information indiscriminately.

We may share information with service providers and other parties where reasonably necessary to operate ZestRetail.

These may include:

• Website-hosting providers;
• Payment processors;
• Ecommerce platforms;
• Email service providers;
• Analytics providers;
• Advertising providers;
• Affiliate networks;
• Security providers;
• Fraud-prevention providers;
• Customer-support providers;
• Cloud-storage providers;
• Professional advisers; and
• Government or regulatory authorities where legally required.

Service providers may process personal information on our behalf or independently depending on their role and applicable law.

17. Sale or Sharing of Personal Information

ZestRetail does not sell personal information for money in the ordinary meaning of the word unless expressly disclosed otherwise.

However, some privacy laws define “sale” or “sharing” more broadly and may treat certain advertising, analytics, cookie, or cross-context behavioral advertising activities as selling or sharing personal information.

Where such laws apply, we will provide any legally required notices and opt-out mechanisms.

18. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by law.

Retention periods may depend on:

• The type of information;
• The nature of our relationship with you;
• Transaction and accounting requirements;
• Tax obligations;
• Fraud prevention;
• Security requirements;
• Legal obligations;
• Dispute resolution; and
• Enforcement of agreements.

For example, certain order and transaction records may need to be retained after your purchase for accounting, tax, fraud-prevention, or legal purposes.

Information that is no longer reasonably required may be deleted, anonymized, or otherwise handled according to applicable law.

19. Data Security

We take reasonable administrative, organizational, and technical measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include secure connections, access controls, security monitoring, software updates, and security practices implemented by our service providers.

However, no Internet transmission, database, or storage system can be guaranteed to be completely secure.

You therefore provide information online at your own risk.

20. International Data Transfers

ZestRetail may use service providers located in countries other than your country of residence.

As a result, personal information may be processed or stored internationally.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal data.

21. Your Privacy Rights

Depending on where you live and which privacy laws apply, you may have rights concerning your personal information.

These may include the right to:

• Request access to personal information;
• Request correction of inaccurate information;
• Request deletion of personal information;
• Object to certain processing;
• Restrict certain processing;
• Withdraw consent;
• Request portability of certain information;
• Opt out of certain advertising activities;
• Opt out of certain sales or sharing of personal information; and
• File a complaint with an appropriate data-protection authority.

These rights are not absolute and may be subject to exceptions under applicable law.

To submit a privacy request, contact:

[YOUR PRIVACY EMAIL]

We may need to verify your identity before completing certain requests.

22. Privacy Rights in Morocco

Where Moroccan data-protection law applies, personal data will be processed in accordance with applicable requirements, including Law No. 09-08 relating to the protection of individuals with regard to the processing of personal data.

Individuals may have rights provided under applicable Moroccan law, including rights concerning access, rectification, and objection to the processing of personal information.

Requests concerning personal data can be submitted using the contact information provided in this Privacy Policy.

23. European Economic Area and United Kingdom

If you are located in the European Economic Area (“EEA”), United Kingdom, or another jurisdiction providing similar data-protection rights, you may have additional rights regarding your personal data.

Depending on the circumstances, these may include rights to:

• Access your personal data;
• Correct inaccurate data;
• Request deletion;
• Restrict processing;
• Object to processing;
• Receive certain data in a portable format;
• Withdraw consent where processing relies on consent; and
• Complain to an applicable supervisory authority.

Withdrawal of consent does not affect the lawfulness of processing performed before consent was withdrawn.

24. California Privacy Rights

California residents may have additional rights under applicable California privacy laws.

Depending on whether those laws apply to ZestRetail and the circumstances involved, these rights may include the right to:

• Know what categories of personal information are collected;
• Know the purposes for collecting or using information;
• Request access to certain personal information;
• Request deletion;
• Request correction;
• Know categories of third parties receiving information;
• Opt out of the sale or sharing of personal information where applicable;
• Limit certain uses of sensitive personal information where applicable; and
• Exercise applicable privacy rights without unlawful discrimination.

If ZestRetail engages in activities legally defined as selling or sharing personal information and is subject to the relevant requirements, appropriate opt-out mechanisms will be provided.

Requests may be submitted to:

[YOUR PRIVACY EMAIL]

25. Global Privacy Control and Browser Signals

Some browsers and extensions allow users to transmit privacy preference signals such as Global Privacy Control (“GPC”).

Where we are legally required to recognize such signals, we will process supported signals in accordance with applicable law.

Browser “Do Not Track” signals do not currently operate under one universally accepted technical standard. Our response to such signals may therefore depend on applicable legal requirements and the technologies used on the Website.

26. Children’s Privacy

ZestRetail is not intended to collect personal information knowingly from children who are below the age at which they may lawfully consent to the relevant processing.

If you believe a child has provided us with personal information inappropriately, please contact us.

If we determine that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete or otherwise appropriately handle the information.

27. Third-Party Websites

ZestRetail may contain links to websites operated by third parties.

We are not responsible for the privacy practices, content, security, or policies of those websites.

When you leave ZestRetail, we encourage you to review the privacy policy of the website you visit.

28. Social Media

ZestRetail may maintain accounts or pages on third-party social media platforms.

If you interact with us through these platforms, the relevant social media company may collect and process information independently according to its own privacy policy.

Information you choose to make publicly available through social media may also be visible to other users.

29. Business Transfers

If ZestRetail or its assets are sold, reorganized, transferred, merged, or otherwise involved in a business transaction, personal information may be transferred as part of that transaction where permitted by applicable law.

Any successor receiving personal information will be subject to applicable privacy obligations.

30. Legal Disclosure

We may disclose personal information where we reasonably believe disclosure is necessary to:

• Comply with applicable law;
• Respond to a valid legal process;
• Comply with regulatory requirements;
• Protect our legal rights;
• Investigate suspected fraud;
• Protect Website security;
• Enforce our agreements; or
• Protect users or other persons from unlawful activity.

31. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our:

• Website;
• Products;
• Technology;
• Service providers;
• Data practices; or
• Legal obligations.

When this Privacy Policy is updated, the “Last Updated” date at the beginning of the policy will be revised.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.

We encourage users to review this Privacy Policy periodically.

32. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

ZestRetail
Website: ZestRetail.com

Privacy requests should include enough information for us to understand and respond to the request.

We may request additional information where reasonably necessary to verify your identity or locate the relevant information.